My portfolio consists of media placements from pitches, answering queries, following up on reporter requests and planning wide-ranging publicity efforts for UNL. National media placement is a niche specialty that requires keen news judgment, research, the ability to "sell" a story idea in an engaging and informative way, and communication with reporters to follow up on pitches.
I have thousands of published clippings from years of reporting for newspapers, as well as news releases and feature stories for magazines and newsletters; copy that I've written for brochures, advertisements and Web sites, scripts, platforms and treatments for radio and television commercials. I have designed, copy-edited and done layout for numerous newspapers, ads, newsletters, reports; and directed design and content for several Web sites.
My portfolio also includes several communication and marketing plans, case studies on strategic and integrated marketing plans, presentations on crisis management and PR theory, and media-training.
I am available for freelancing or consulting or for presentations on the following topics. Call or e-mail me for availability and rates.
Presentations:
Media-training: How to keep the upper hand in an interview
Crisis communication: PR basics and how to avoid PR tragedies
Issues management: How to identify and respond to emerging issues
PR Basics
How to generate national media for your organization
Editorial services:
News release writing
Feature writing
Editing, packaging, copy-editing
Copy writing
Content development for the Web or brochures
PR and marketing services
PR, marketing and communication planning
Analysis and assessment of current plans, research and development of new areas
Focus group, one-on-one interviews for research analysis
National media strategies assessment, pitching
Contact list development for national media plans
Media training
Issues management and crisis management planning and training
